It&ly Hair Fashion

Iconic Blonde 9+ Lightener BOGO

$33 $62


Innovative, ultra-performance decolorizer enriched with the exclusive &-PLEX Bond Repair, which eliminates yellow residue when lightening.

Ideal for lightening techniques using foil or thermal strips to achieve higher lightening results of up to 9 shades. ICONIC BLONDE is a compact, microgranular, decolorizing powder. Does not swell and is easy to mix and apply.


Exclusive ultra-compact decolorizing powder, enriched with the exclusive &-Plex Bond Repair, ideal for free hand lightening techniques, such as balayage, ombre, shatush and splashlight.

WHAT IT DOES: Its special formula, once mixed with oxygen, takes on a clay effect, meaning it can be used without foil. The bleached strands do not interfere with the rest of the hair, for a unique result with a sun-kissed effect. Perfect for use on natural hair or dyed hair in shades of blonde, brown or red. CLAY BLONDE allows for lightening of up to 6 shades.

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